If you click on the hyperlink, it takes you to a website or an advertiser’s landing page. Here are a few of them: Text AdsĪ text ad is some text with a hyperlink. When we talk about advertising channels, we are referring to venues where adverts can appear. In fact, there are countless types of online ads and channels. The adverts may also appear in mobile apps. With online marketing, advertisers can display their promotional material in software, websites, and videos. It is complicated because of the technology. Marketing and advertising experts say that online advertising is the same thing as traditional advertising, except that it is considerably more complicated. ”A major challenge is the evolving field of interactive advertising, which poses new challenges for online advertisers.” Online advertising involves using venues on the Internet to place adverts. “A major advantage of online advertising is the quick promotion of product information without geographical boundary limits.” Regarding online marketing, makes the following comment: ‘SMEs’ stands for Small and Medium-Sized Enterprise s. In fact, today it is a standard for multinational corporations, SMEs, and individual people. Since the early 1990s, the size of the global online advertising market has grown exponentially. ‘Online,’ in this context, refers to the Internet. Advertising is the business of attracting people’s attention and getting them to buy a product or service. We also use the terms Internet advertising, web advertising, digital advertising, and online marketing with the same meaning as online advertising. This type of advertising has existed for about twenty-five years, i.e., ever since the Internet started becoming popular. In online advertising, promotional messages appear on the screens of online laptops, desktops, tablets, smart TVs, and smartphones. Online advertising refers to using websites and other online venues as an advertising medium.